The Customer Focused Entrepreneur

Latest Podcast Episodes

EP. 28 – Nicole Holland is most fired up about the Business Building Rockstars virtual summit, starting on October 31st, and invites us all to take part in the most beneficial summit she has ever done. It is especially beneficial for you if you already have a viable business

Nicole Holland

Nicole Holland is the host of two hot podcasts; The Business Building Rockstars Show & Get Guest Ready, Nicole Holland helps subject matter experts increase their visibility exponentially through podcast guesting to create greater impact, influence, and income. We’re about to find out why industry super-stars consider her a genius at what she does!

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Ep. 27 – David Beebe – “Believe it or not consumer don’t care what you do. They want to know how it benefits them, what do they get out of that.” From Hollywood to Brands Marketing it’s the same rule today: Be customer centric

David Beebe

Emmy-winning Branded Content Producer | Keynote Speaker
Co-Founder, Content Decoded

Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing,” and named by Ad Age as a Top 40 “forward thinker, risk-taker, and rainmaker in marketing,” Emmy-award and Cannes Lions winner David Beebe, who founded and led the Disney/ABC Television Group Content Studio and Marriott Content Studio, and produced branded content for Grey’s Anatomy, Desperate Housewives, Ugly Betty, LOST, Scrubs and original series for Showtime, DIRECTV, Yahoo, and PBS is one of the entertainment and marketing industries most influential producers, brand storytellers, marketers, advisors, and keynote speakers with real world experience.

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Ep. 26 – Mike Allton – The award-winning social media blogger and author has turned his successful website into a testing ground where he executes online marketing tests and writes about it for his audience

Mike Allton

Mike Allton is a Content Marketing Practitioner, award-winning Blogger and Author in St. Louis, and the Chief Marketing Officer at SiteSell. He has been working with websites and the Internet since the early ’90’s, and is active on all of the major social networks. Mike teaches a holistic approach to content marketing that leverages blog content, social media and SEO to drive traffic, generate leads, and convert those leads into sales.

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Ep. 25 – Alex Baker – Partner at Relay Ventures, says their differentiation comes from their CEOs & the 60+ portfolio companies they invested in, but thinks almost all startup companies over spend about at least 25%

Alex Baker

Alex joined Relay Ventures in 2008, after eleven years of management consulting with global credit card and payment companies.

Summary: Alex joined Relay in 2008, bringing a consulting background specialized in financial services. Prior to his experiences at BearingPoint and PwC Consulting, Alex studied at the Schulich School of Business (York University). With Relay, he works with mobile-focused software and hardware entrepreneurs across a variety of industries. He is also an active part of the venture capital community in Canada and abroad as a Kauffman Fellow, as well as an advisor, and a frequent speaker/panelist.

Current: Alex’s background in strategy and finance lends well to his roles overseeing Relay Ventures’ investments in a broad range of mobile platform and connected device companies.

Location: Toronto

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Ep. 24 – Russell Rothstein – didn’t understand how people wouldn’t book anything (like restaurants, hotels, etc.) without review sites but businesses make decisions about technology without reviews of their peers. So, he founded IT Central Station, and led the change of a 3 trillion dollars industry

Russell Rothstein

Russell Rothstein is founder and CEO of IT Central Station, the leading product review site for enterprise technology. Before founding IT Central Station, Russell worked in senior product roles at enterprise tech vendors Nolio (acquired by CA) and OPNET Technologies (acquired by Riverbed). He was co-founder and CEO of Zettapoint (acquired by EMC), and was co-founder of Open Sesame (acquired by Bowne/RR Donnelley). Russell received a BA in Computer Science from Harvard University, an MS in Technology and Policy from MIT, and an MS in Management from the MIT Sloan School of Management.
Follow Russell on Twitter @RussRothsteinIT (11,000+ followers).

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Ep. 23 – My biggest failures with customers

My biggest failures with customers

John Lee Dumas, Chris Brogan, Joe Pulizzi & more sharing their entrepreneurial biggest failures with customers, and they’re all talking about the same mistake: “Going with what I thought is the biggest problem, instead of listening to customers”.

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Ep. 22 – Elizabeth Scherle – Co-Founder and President of Influenster, got to the critical point of Go Big or Go Home, they took the risk and this single decision made the whole difference for Influenster’s breakthrough.

Elizabeth Scherle

Elizabeth Scherle is the Co-Founder and President of Influenster, the product discovery and reviews platform that enables socially-savvy consumers to find new products and get advice to make informed purchases.

With a community of over 4 million members, these digital influencers have written over 18 million reviews on over 2 million products, spreading the word all over their social media networks.

Originally from Henderson, IA, Elizabeth received her B.A. in Marketing from the W.P. Carey School of Business at Arizona State University.

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Ep. 21 – Christoph Dahn has chosen Mahatma Gandhi’s famous quote – ‘Be the change that you wish to see in the world’ and decided to dedicate his work life as digital marketer to helping Green, Fair and Ethical companies succeed.

Christoph Dahn

As a cofounder, brand strategist and sustainable business specialist at Greenblut Christoph Dahn helps GOOD green, sustainable, and ethical brands, companies and services to succeed with Digital Marketing and E Commerce.

Christoph loves to travel and to speak with people he can learn from. And that’s why he runs the Podcast Greenblut FM. He’s roots are in the fashion business where he started his business life 30 years ago. In 2005 after a career with conventional brands like Calvin Klein and others, he decided to dedicate his work life on helping Green, Fair and Ethical companies succeed.

Christoph has created and run 5 different businesses, some more successful than others, and believes that he has learned just as much—if not more—from the failures than the successes. And he just loves to help GOOD companies to grow through the web.

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Ep. 20 – John Nemo rocks with tips that will help you generate more leads and close more sales than ever before

John Nemo

John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms and tools like LinkedIn and Webinars.

The author of 7 books, John is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.

John has personally rewritten LinkedIn profiles for A-List Entrepreneurs including Chris Brogan, John Lee Dumas, Bob Burg, Jairek Robbins, Ray Edwards and many others.

In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider and many other publications online.

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Ep. 19 – Douglas Burdett – host of the Marketing Books Podcast, named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer”, Recommends the books that will most influence you most.

Douglas Burdett

Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY Douglas Burdett is Founder and Principal of ARTILLERY, a business-to-business marketing agency in Norfolk, Virginia, and is the host of The Marketing Book Podcast, which was named by LinkedIn as one of “10 Podcasts That Will Make You a Better Marketer.”

Prior to starting his own firm, Douglas worked in New York City on Madison Avenue for 10 years at ad industry giants J. Walter Thompson and Grey Advertising.

Before starting his business career, Douglas served as a U.S. Army artillery officer in Germany for three years and then earned an MBA.

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