The Customer Focused Entrepreneur

Latest Podcast Episodes

Ep. 72 – How successful entrepreneurs find their best customers?

Hi Reachers,

The REACH OR MISS podcast is all about being a customer focused entrepreneur. One and a half years ago, I decided to create this   podcast after I realized that most entrepreneurs failed because they didn’t understand what I call the magic of marketing. Marketing is magic; it’s all about being able to look at the market from the eye view of the potential customers.

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Ep. 71 – Gary Loper is passionate about social justice. He started to share motivational quotes on twitter and became an influencer with 210K followers.

Gary Loper is a Twitter expert, teaching people to use Twitter in relationship marketing. He is also is a motivational speaker, life and business coach, and a highly respected entrepreneur. He has enthused and empowered individuals in all walks of life.

Gary has a strong background in marketing and sales, and his 30+ years of customer service and 15 years of direct sales ads show in more depth who he is. With his diversity in spiritual studies, relationship building, life and business coaching, marketing, customer service and sales, his background is a perfect blend to help others to be their best, in life and business.

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Ep. 70 – Trevor Crane believes everyone should write a book. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing. He is also the host of the podcast and co-founder of

Trevor’s mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.

Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.

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Ep. 69 – Allen Gannett “the success key is a real focus on people and culture. At first it seems very cliché, very trite, but that advice is really accurate”

Allen Ganett is the founder and CEO of TrackMaven, a marketing analytics service whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.

He has been on the “30 under 30” lists for both Inc. and Forbes.
He is a contributor for and has a new book, The Creative Curve, on the disciplined pursuit of creativity, from Currency, a division of Penguin Random House.
He was also once a very pitiful runner-up on Wheel of Fortune.

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Ep. 68 – Roy Sutton “Money is the way we keep score. Work is providing a service to other people in exchange for money.”

Roy Sutton is an experienced C-Level executive, board director, and former CEO with a broad knowledge base and understanding of business, as well as telecommunications and digital media.
Based in London, Roy is currently a business consultant, blogger, public speaker and entrepreneur using his skills and experience to help people make the most of their lives.
His objectives are achieved by creating digital products designed to offer people solutions to the many common problems they face.
Roy holds an MBA Degree in International Business from Cass Business School, London, and the Certified Diploma in Accounting and Finance from the Association of Chartered Certified Accountants (ACCA). He also holds a BEng Degree in Electronic Engineering from the University of Liverpool and a BA Degree in Spanish & Latin American Studies from the University of London. Roy is a Fellow of the Chartered Management Institute. He is also a Chartered Engineer and a Fellow of the Institution of Engineering and Technology, London.

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Ep. 67 – Pascal Guyon “For me the ultimate thing is trying to find ways that make people have “Aha” moments and realize that anything is possible.”

Pascal Guyon is a multi-platinum music producer who contributed to 3 Grammy nominations. He’s also a programmer, a social media strategist, and a speaker.

3 facts about Pascal:

I am proud to have contributed to 3 Grammy nominations and to over 15 million albums sold worldwide
I have served as a mentor to 10,000’s of artists and business owners worldwide, through my video game, speaking en-gagements and education programs
I have also helped some of the most disruptive brands in transportation, cryptocurrency and food dominate social media

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Ep. 66 – Mark Schaefer “Marketing is sick right now. It’s too tech-centric instead of human-centric… If you don’t have customers, you don’t have a business.”

Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world.

He teaches graduate marketing classes at Rutgers University and has written six best-selling books, including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC. magazine as one of the top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age.

Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force.

He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.

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Ep. 65 – Nate Bailey’s key success factor: “I’m committed! When I say I’m going to do something, you can count on me. I will not give up until it becomes a reality.”

Nate Bailey is a natural leader; he is a best selling author, a renowned coach, and a speaker who knows how to reach and impact an audience.

Nate served the country a lieutenant in the United States Army.
He has built multiple successful businesses, in the areas of insurance and real estate. He recently fulfilled his long-time dream of selling his insurance agency to become a full-time coach.

Nate is the Lead Trainer and Lead Coach of the Prosperity Revolution. As a result of his experiences, He is able to help businesses, as well as individuals, bring out their inner leader, push through perceived physical, emotional, and mental limits, live with intention, and create a legacy.

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Ep. 64 – At the age of 13, Adriana Cecere decided she would own a business. She opened her 1st business at 17, and since then she has started, developed, and sold at least 10 businesses.

Adriana Cecere runs an alignment and growth consultancy for leaders across the globe, based in Sydney, Australia.

The methodology has been proven and developed by modeling strategies Adriana used whilst starting, developing, and selling more than ten companies over the past two decades.
The programs have depth and are outcome focused. Bespoke. Not limited.

The extensive experience and seasoned skills developed, allow Adriana to quickly identify core issues in the business and the client’s strengths and weaknesses. Adriana’s approach helps her clients with empathy and measured accountability.

Entrepreneurs, high achieving successful leaders, board members, and industry professionals call Adriana for help.

Labeled “the Back Pocket CEO ”, Adriana is the author of an Amazon #1 best-selling book. She works with business and industry leaders on their development, business alignment, transformation, and growth.

Her big picture is to make a positive impact by helping leaders across the globe and to make a difference in their lives their businesses, and the greater community.

As an Advisory Committee member of The Buttery Foundation Board, she supports and promotes development of their programs, which are designed to rebuild and empower people recovering from substance abuse.

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Ep. 63 – Over the last 10 years Hayut Yogev has worked with more than 120 startups and entrepreneurs on their strategy, marketing, and sales approach. Their success rates are exceptional.

I decided to be my own podcast guest…. It started as an idea from one of our listeners, and I decided to go for it.

Marketing has been a major part of my life for the last 32 years; With executive international brands marketing roles for the first 22 years of my career, and working with more than 120 startups and entrepreneurs on their global strategy, marketing, and sales for the following ten years.

The exceptional percentage of failures of startups companies led me to develop a unique model for startups, enabling them to find the biggest opportunity for their venture in the international market.

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