The Customer Focused Entrepreneur
Latest Podcast Episodes
We are about to REACH 100 episodes of the REACH OR MISS podcast.
And I can’t help but feel a bit sentimental about it.
I want to discuss why I started this podcast, and address the question: did I achieve at least some of the main objective that brought me to launch this podcast almost two years ago (March 20th 2017, to be exact).
I won’t tell the whole story now, just the main facts.
In January 2008, after 21 years of executive marketing positions in leading multinational and local brands, I founded a company aiming to help entrepreneurs and startup founders become successful by winning market category leadership using the right marketing and sales approach.
Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in de-veloping retail/restaurant pad sites (Walgreens, McDonalds), broker-age, investment sales and consulting services under one roof.
Originally from Omaha, Pamela graduated from the University of Ne-braska-Lincoln, is a best-selling author, speaker, coach, member and contributor with Forbes Real Estate Council.
When she isn’t working, Pamela enjoys traveling to the beach, staying fit, being a basketball mom, spending time with her family and friends.
Brian Hart is an online columnist for Inc. Magazine and founder of Flackable, a national, full-service public relations and digital marketing agency headquartered in Philadelphia. The agency, which he bootstrapped in 2014 at the age of 27, represents a national client base of financial and professional services firms.
Robin Colner is an acclaimed digital and social media marketing strategist, university educator corporate trainer and MBA graduate of the Wharton School.
After working for Fortune 100 companies, Robin founded DigiStar Media, a digital and social media marketing agency. DigiStar is dedicated to helping businesses and professionals leverage social media and digital marketing to engage prospects, attract new clients, amplify the impact of advertising and public relations campaigns and implement successful integrated marketing programs.
Robin is also the founder and Director of Fordham University’s Digital and Social Media Certificate Program and the instructor for the social media marketing classes offered by Fordham’s Gabelli School of Business.
Deepak Shukla is the Founder and CEO of Pearl Lemon, a 4x award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s place to a £250k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.
Deepak has been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he’s not running his agency, you’ll find him running marathons (25 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny.
Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing.
Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.
Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.
John Hopper created the system The Greatest on the Planet to change the lives of millions of people. Two years ago he turned his proven system into an effective workbook that changes the dynamic between employees and their employers.
For over 200 years the basic dynamic between employer and employee has not changed. Way back in the 1700’s when someone was hired to come work on the farm is was “do as I tell you and I’ll pay you for it”. That is the same basis we’re working on still today and it no longer works.
John is a motivating speaker, and a highly sought after for his expertise on “the 6 key points to having irreplaceable employees”, limiting beliefs, money, and human behavior.
20+ years in the IT and digital space along with a flair for sales has landed me with the ability to see the technical and the big picture. This is useful as I can now help organizations make the most of the technology that exists to achieve their business goals.
I have created products and solutions for companies and for my own company with a combined revenue achieved through these solutions well over $ 10 million.
I have created, developed and launched the ‘Social Media Formula’, a blueprint methodology that embraces multiple platforms to achieve optimum success online. The SMF along with myinsider website solutions, a no fuss professional website solution for SME’ s is live and ready to help you get online the right way.
And the main trends in entrepreneurial marketing for the New Year
I often asked how I choose my interviewees for this podcast. I imagine the main reason for the question is the high diversity of the eighty guests on the show since its establishment on March 2017. It’s not easy to find a clear pattern among them.
Can you guess what the connection is between interviewees like: Kate Erickson, Guy Kawasaki, Pam Wasley, John Lee Dumas, Mike Stelzner, Jack Kosakowski, Andy Crestodina, Mark Schaefer, Mark Metry, Mike Allton, Chris Brogan, Pascal Guyon, David Beebe, and Lee Oden, just to name a few?
Dhariana Lozano has been in the social media and digital marketing world for over 7 years. She is the co-founder of Supremacy Marketing, a boutique social media marketing firm based in New York City who manages the social media presence of clients like Chef Jordan Andino, Flip Sigi and more.
Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week, Social Media Today, and the AgoraPulse blog.