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Latest Podcast Episodes

Ep. 84 – Why I love this Gary Vaynerchuk’s advice to entrepreneurs so much, and six other winning advice from my podcast guests.

“…Being hungry and wanting to win is very important. But all that ambition should be equally balanced with patience… and patience is hard”.

Being more patience means plying the game for the long run. It means being customer focused, listen and react to markets’ needs and changes. There is so much noise all over, the journey is so hectic, and many entrepreneurs just jump on any new opportunity or challenge.

One of the first questions I ask my guests on the Reach or Miss podcast is what would be their best advice to entrepreneurs regarding customers’ focus, marketing and sales.

On this episode I collected five of the best advice from my guests; market leaders and successful entrepreneurs.

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Ep. 83 – The surprising highly recommended tools of most successful entrepreneurs

Hi, Reachers,
In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said:
“The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms:
1. People are overwhelmed by technology in marketing
2. They are overusing technology in marketing
3. They’re stuck in ineffective patterns
Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years.

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Ep. 82 – Mitch Joel “In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight.” – Seth Godin

Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce and community.

He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title “Brand Hacker”). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.

Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP.

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Ep. 81- Andy Crestodina: “My biggest failure is not helping my clients more, by offering more complete services! It was millions in missed revenue”

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ busi-nesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Andy has written hundreds of articles on content strategy, SEO, in-fluencer marketing, conversion and Analytics.
• Top 10 Online Marketing Experts, Forbes
• Top 50 Marketing Influencer, Entrepreneur Magazine
• Top 25 Content Marketers, Express Writers/Buzzsumo
• Top 10 Social Media Influencers, Social Media Explorer

He is also the author of Content Chemistry: The Illustrated Hand-book for Content Marketing.

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Ep. 80 – Jeremy Liddle: “When we’re looking at a company we want to invest in, we like founders that have an authentic connection to the problem they are trying to solve and that understand the way their customers think.

Jeremy Liddle: Entrepreneur for 16 years. Co-founder & Exec Director of CapitalPitch. President, G20 Young Entrepreneurs Alliance (YEA) Aus-tralia for 5 years. Represents Australia in youth employment and entre-preneurship at the United Nations. Published author on startups and TEDx speaker.

“I’ve been an entrepreneur since before I knew what the word meant. Af-ter 17 years of founding and growing businesses, I realized that entre-preneurs solve the world’s problems but a lack of access to capital inhib-its too many from changing the world.

I cofounded CapitalPitch to solve this problem. CapitalPitch is a Digital In-vestment Firm that accelerates founders for impact on the world by helping Pre-Series A tech companies and sophisticated, professional and institutional investors; providing a capital raising platform, Venture Capital investment funds and advisory services from Seed to IPO or acquisition.”

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Ep. 79 – Justin Wu has built his personal brand as an influencer in the growth marketing space, and based on these skills set for founding an entrepreneurial blockchain growth & media group

Justin is a co-founder of Blocknauts, a blockchain growth advisory & me-dia group. Justin is a keynote speaker & advisor for over 12+ blockchain companies, tokens & Dapps. Prior to founding Blocknauts, Justin has been content creator in the growth marketing space. He has collaborated with the Wall St Journal, CES, NASA, NASDAQ & been sponsored by Samsung, Intel, New Balance.

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Ep. 78 – Lee Odden: I think a lot of entrepreneurs are focused on the product or solution they have to offer, and their own reasons for starting the company; Obviously, you’ve got to know your customer

Lee Odden is a digital marketing strategist, author, international speaker and CEO of TopRank Marketing.

His work integrating search, social, content, and influencer market-ing has been recognized by the Wall Street Journal, The Economist and Forbes.

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry talent and clients including SAP, 3M, Dell, LinkedIn, Oracle and GE Digital.

Odden is a prolific writer as the author of the book Optimize and as editor of where he has published over 1 million words on digital marketing topics.

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Ep. 77 – Do you have the one key success factor successful entrepreneur has?

Is there one key success factor most successful entrepreneurs have? Or is the key success factor is unique to each entrepreneur?

At the end of every interview on the REACH OR MISS podcast, I ask my interviewee what their key success factor is and what works for them.

You will be amazed at what I found.

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Ep. 76 – The marketing campaigns successful entrepreneurs used to breakthrough into the market

Entrepreneurial marketing and sales are incredibly challenging.
How do you find the biggest market opportunity and need for an unfamiliar product in a market that probably doesn’t exist yet?
Successful entrepreneurs and opinion leaders Joe Pulizzi, David Beebe, Vladimer Botsvadze, and Tomas Laurinavicius tell us about their experiences and beliefs about reaching the business breakthrough.

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Ep. 75 – Six brilliant ways successful entrepreneurs started their businesses – and what you should learn from each of them.

Many people are dreaming of leaving their 9 to 5 jobs and becoming entrepreneurs. But how do you make that first step?

Being an entrepreneur means finding what will work for your unique skill set. Aiming to gain income and profits as fast as possible and grow your entrepreneurship quickly from a one-person show to a substantial 6 or 7 figures company within a few years.

In this episode, I bring you the stories about the first steps of the most successful of this new breed of entrepreneur.

Keep Reading »

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