The Customer Focused Entrepreneur

Latest Podcast Episodes

Ep. 50 – Vladimer Botsvadze: We need to climb mountains, not so the world can see us, but so we can see the world. The best view always comes after the hardest climb, so we have to put in the work.

Vladimer Botsvadze is a serial entrepreneur, leading authority on digital marketing, top influencer, professor, Fortune 500 consultant, coach, trainer, and the CEO of Botsvadze Marketing Solutions, a full service digital agency servicing Fortune 500 clients that generates the best ROI from social media. He has risen to prominence since becoming a top influencer across multiple social media platforms including Twitter, Instagram, LinkedIn, and more.

Approximately 100,000 follow him. He is an author of 9 bestselling books. He has inspired top brands including, Aston Martin, HP, KLM, and FedEx. Vladimer’s research and innovation are recognized by London Business School, Columbia Business School, and Imperial Business School. He has been featured in Forbes, The Economist, MIT Sloan Management Review, and more.

Vladimer enjoys helping others succeed online and he is on a mission to make a difference and impact as many business owners as possible. With his team, he is helping turn their fantastic ideas into exceptional brands. He manages nearly 500 million dollars spent on behalf of customers.

He has won over 36 awards in digital marketing. Ranked among Top 100 Digital Transformation, Virtual Reality, and B2B Marketing influencers by Onalytica, London, UK. Among Top 10 Instech Influencers, Salesforce Power Top 3 Social Influencers, among the world’s top 7 digital strategists, among world’s top 50 online influencers by Rise. Global, among top 100 most retweeted marketers in the world, world’s top 1% tech, social media, marketing and advertising influencer by Kred, among top 100 branding and marketing experts by Evan Carmichael.

Vladimer has been listed over 4000 times as a social media influencer on Twitter, receiving a Klout score of 80, Kred scores of 950 for influencer, and 9 for outreach. He helps corporations with strategies that drive growth and profits. Vladimer has been recommended 32 times on LinkedIn.

He is also a highly sought after speaker and is trusted by Social Media Week, Web Summit, Startup Grind, and more. He also trains corporate sales teams on how to effectively use social media platforms for lead generation, and creates programs to teach entrepreneurs and small business owners how to leverage Twitter, LinkedIn, and other channels to generate more leads and clients. He has helped global brands go from $2 million to $400 million in revenue. He has shared his expertise through motivational speaking as well as his tweets, blog posts, and more.

Keep Reading »

Ep. 49 – Christoph Trapp’s best advice: “It has to be about the customer. Just because you are innovative doesn’t mean you are going to be successful”

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and coach. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. From 2014-2017, he helped hospitals across the United States share their authentic stories and also did a short stint in the content marketing software vertical.

In late 2017, Christoph joined Stamats Business Media as their Director of Content, overseeing three publications, their digital transformation, and integration.

Keep Reading »

Ep. 48 – Jack Kosakowski: My goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!

Jack Kosakowski is a leading expert in social selling and sales innovation. He’s a global sales speaker and CEO of the U.S. division of Creation Agency a global sales, training, and marketing agency.

Jack consults, trains, implements, and executes with some of the top b2b sales teams globally on how to integrate social media into the traditional sales process.

Jack says his goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!

Jack’s dream is to teach everyone how to sell using social to create more opportunities personally or professionally.

Keep Reading »

Ep. 47 – Samuel Pavin built IBM global entrepreneurs project in France in three months, positioning IBM from a big heavy tech company to startups’ preferred partner

Samuel Pavin is a Brand Strategist and Director of Samuel Pavin Group Ltd, specializing in business and marketing strategy. A Marketing Lead for ilab, and a Key Opinion Leader (KOL) for Huawei.

Keep Reading »

Ep. 46 – Aman Advani – He was on Forbes 30 under 30 list, broke the record for largest fashion project on KickStarter, and ensured their team is their biggest success

Aman Advani is co-founder and CEO of Ministry of Supply, a clothing brand inventing a new category: Performance Professional – performance dress clothes. The company was founded in 2012, with the mission to incorporate fundamental engineering and performance principles into dress clothing staples, ultimately building a wardrobe that both looks good and feels comfortable (think Nike meets Brooks Brothers). Prior to co-founding Ministry of Supply, Advani spent 4 years in management and non-profit consulting with Deloitte and TechnoServe. He holds a BSIE from Georgia Tech, and half an MBA from MIT’s Sloan School of Management, and was a member of Forbes 30 under 30 list.

Keep Reading »

Ep. 45 – Madalyn Sklar – I’m an idea person. I come out with ideas all the time. Everything I’ve done was born from an idea. Success comes when you follow your passions.

Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. With 22 years digital marketing experience and 13 years social media marketing under her belt, it’s no surprise she’s ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion revolving around Twitter marketing. Since launching two years ago, it has reached 4.64 billion impressions. She also hosts the weekly #SocialROI chat that’s presented by ManageFlitter. Madalyn interviews leading social media and marketing experts for her TwitterSmarter podcast and co-host the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.

Keep Reading »

Ep. 44 – Carla Johnson – Instead of banging the drums and try to get customers’ attention we should ask how can I help my customers?

A world-renowned storyteller, an entertaining speaker, and a prolific author of seven books, Carla Johnson is the Chief Experience Officer for Type A Communications.

Her last book, Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses.

Named one of the top 50 women in marketing, one of the top 25 women in digital marketing, and one of the top 10 influencers in marketing technology worldwide, Carla challenges conventional thinking.

Keep Reading »

Ep. 43 – Bruce Van Horn – It’s all about what you believe you are capable of, and from that place, there are no obstacles.

Bruce Van Horn is a bestselling author, speaker, thought leader, transformational life coach, business and leadership coach, marathon runner, and cancer conqueror. Bruce hosts the “Life Is A Marathon” podcast, which has millions of listeners in over 210 countries around the world. Bruce is passionate about sharing his life experiences and respected insight to help people overcome their negative thinking and limiting beliefs, and develop a winning mindset. Bruce loves coaching people to become the fullest expression of who they were created to be. He lives in Richmond, Virginia.

Keep Reading »

EP. 42 – Jonathan Aufray – Has lived in 7 countries, speaks 4 languages, and tries to teach entrepreneurs around the world that the important word in Growth-Hacking is Growth!

Jonathan Aufray is the co-founder and CEO of Growth Hackers and Growth Academia that help startups, SMBs, and entrepreneurs grow through inbound marketing and growth hacking. He has lived and worked in 7 countries, speaks 4 languages, and has done business with companies from 70+ countries. Jonathan loves discovering new cultures and meeting new people.

Keep Reading »

Ep. 41 – Martin Hiesboeck – taught international companies how to market their products into Taiwan for 12 years and today helps Taiwanese companies market their products internationally

Martin Hiesboeck is a managing partner at Geber Brand Consulting, an Asia-focused marketing and branding agency based in Taiwan. He has over 25 years’ experience bringing global products to the Asian market and Asia’s products to the world.

Keep Reading »

REACH OR MISS Newsletter


Join thousands of entrepreneurs who already started REACHING the right customers and their Business goals!

You have Successfully Subscribed!

The 8 Golden Rules


Learn the How To's of entrepreneurial Customer Focus marketing, market strategy, branding and much MORE - for FREE!

The 8 Golden Rules are on their way to your inbox!

Ready to start REACHING?!


Get my free guide of


To create, present and
convince investors

In your