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Latest Podcast Episodes

Ep. 81- Andy Crestodina: “My biggest failure is not helping my clients more, by offering more complete services! It was millions in missed revenue”

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ busi-nesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Andy has written hundreds of articles on content strategy, SEO, in-fluencer marketing, conversion and Analytics.
• Top 10 Online Marketing Experts, Forbes
• Top 50 Marketing Influencer, Entrepreneur Magazine
• Top 25 Content Marketers, Express Writers/Buzzsumo
• Top 10 Social Media Influencers, Social Media Explorer

He is also the author of Content Chemistry: The Illustrated Hand-book for Content Marketing.

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Ep. 80 – Jeremy Liddle: “When we’re looking at a company we want to invest in, we like founders that have an authentic connection to the problem they are trying to solve and that understand the way their customers think.

Jeremy Liddle: Entrepreneur for 16 years. Co-founder & Exec Director of CapitalPitch. President, G20 Young Entrepreneurs Alliance (YEA) Aus-tralia for 5 years. Represents Australia in youth employment and entre-preneurship at the United Nations. Published author on startups and TEDx speaker.

“I’ve been an entrepreneur since before I knew what the word meant. Af-ter 17 years of founding and growing businesses, I realized that entre-preneurs solve the world’s problems but a lack of access to capital inhib-its too many from changing the world.

I cofounded CapitalPitch to solve this problem. CapitalPitch is a Digital In-vestment Firm that accelerates founders for impact on the world by helping Pre-Series A tech companies and sophisticated, professional and institutional investors; providing a capital raising platform, Venture Capital investment funds and advisory services from Seed to IPO or acquisition.”

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Ep. 79 – Justin Wu has built his personal brand as an influencer in the growth marketing space, and based on these skills set for founding an entrepreneurial blockchain growth & media group

Justin is a co-founder of Blocknauts, a blockchain growth advisory & me-dia group. Justin is a keynote speaker & advisor for over 12+ blockchain companies, tokens & Dapps. Prior to founding Blocknauts, Justin has been content creator in the growth marketing space. He has collaborated with the Wall St Journal, CES, NASA, NASDAQ & been sponsored by Samsung, Intel, New Balance.

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Ep. 78 – Lee Odden: I think a lot of entrepreneurs are focused on the product or solution they have to offer, and their own reasons for starting the company; Obviously, you’ve got to know your customer

Lee Odden is a digital marketing strategist, author, international speaker and CEO of TopRank Marketing.

His work integrating search, social, content, and influencer market-ing has been recognized by the Wall Street Journal, The Economist and Forbes.

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry talent and clients including SAP, 3M, Dell, LinkedIn, Oracle and GE Digital.

Odden is a prolific writer as the author of the book Optimize and as editor of TopRankBlog.com where he has published over 1 million words on digital marketing topics.

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Ep. 77 – Do you have the one key success factor successful entrepreneur has?

Is there one key success factor most successful entrepreneurs have? Or is the key success factor is unique to each entrepreneur?

At the end of every interview on the REACH OR MISS podcast, I ask my interviewee what their key success factor is and what works for them.

You will be amazed at what I found.

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Ep. 76 – The marketing campaigns successful entrepreneurs used to breakthrough into the market

Entrepreneurial marketing and sales are incredibly challenging.
How do you find the biggest market opportunity and need for an unfamiliar product in a market that probably doesn’t exist yet?
Successful entrepreneurs and opinion leaders Joe Pulizzi, David Beebe, Vladimer Botsvadze, and Tomas Laurinavicius tell us about their experiences and beliefs about reaching the business breakthrough.

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Ep. 75 – Six brilliant ways successful entrepreneurs started their businesses – and what you should learn from each of them.

Many people are dreaming of leaving their 9 to 5 jobs and becoming entrepreneurs. But how do you make that first step?

Being an entrepreneur means finding what will work for your unique skill set. Aiming to gain income and profits as fast as possible and grow your entrepreneurship quickly from a one-person show to a substantial 6 or 7 figures company within a few years.

In this episode, I bring you the stories about the first steps of the most successful of this new breed of entrepreneur.

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Ep. 74 – Tony Hughes “marketer, salesperson, and entrepreneur needs to view what they do through the eyes of their customers. Content is king, but audience is queen”.

Tony Hughes has thirty years of corporate and sales leadership experience with unbroken personal and team sales records. He is: Currently ranked #1 sales blogger globally by both Top Sales Magazine and Best Sales Blogger Awards Rated as the most influential person in professional sales within Asia-Pacific by Top Sales World Currently ranked #3 sales…

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Ep. 73 – James Arthur Ray “Forget about money. A business is in business to provide service and value. When we provide service and value, the money comes as a byproduct.”

James Arthur Ray is considered one of the world’s foremost leadership and performance advisers, coaches and consultants.

James’s company has been on the INC.500 LIST as one of the fastest growing businesses in the industry. He has taught over 1 million individuals in 145 countries over the course of 20 years. Then in 2009, in what began as a very routine sweat lodge-like ceremony outside of Sedona, Arizona, 3 of the 53 participants lost their lives from complications. The incident was deemed an accident and James was found to be negligent.

He spent the past 4 years creating and refining a new set of teachings that we have listed above. Each of his talks has a detailed curriculum that audiences both learn from and enjoy. He emphasizes gaining personal clarity, recognizing each person’s unique gift, and better understanding about how to avoid the mistakes that are avoidable. James is high- energy and truly inspirational.

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Ep. 72 – How successful entrepreneurs find their best customers?

Hi Reachers,

The REACH OR MISS podcast is all about being a customer focused entrepreneur. One and a half years ago, I decided to create this   podcast after I realized that most entrepreneurs failed because they didn’t understand what I call the magic of marketing. Marketing is magic; it’s all about being able to look at the market from the eye view of the potential customers.

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