The Customer Focused Entrepreneur

Latest Podcast Episodes

Ep. 54 – REACH OR MISS – the truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events.

The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.

Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.

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Ep. 53 – REACH OR MISS podcast one year anniversary.

Hi Reachers!

We are celebrating our first birthday, and I’ve chosen to dedicate this episode to recalling the most important issues and the best advice of the remarkably successful entrepreneurs that have been our guests this year.

For each of our interview’s questions I chose one or two answers that best represent the main inspirational message our guests delivered.

I believe the most important message each of you should take from these 52 episodes is the huge importance of speaking, engaging, and focusing on the right audience for your specific startup as the key for your entrepreneurial business success.

At the show-notes of this episode, you will find our birthday gift to you, the list of tools most highly recommended by these successful entrepreneurs and opinion leaders.

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Ep. 52 – Marc Hemeon has had remarkable and fast successes with two startups acquired by global leaders, but had to close his last company and returned half of the money back to his investors.

Marc is an artist and designer living and painting on the North Shore of Oahu.

Previously, Marc was the founder of Design Inc. Marc has co-founded a number of companies including North Technologies which, merged with Hodinkee.com in 2015. Marc was the co-founder of Fflick, which YouTube acquired in 2011. Following the acquisition, Marc was part of the team to redesign YouTube in 2011 and again in 2012, leading the site wide redesign.

Previously, Marc led design teams at Oakley and Digg, and co-founded a number of companies, including TeeFury and Design by Humans.

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Ep. 51 – Dan Knowlton “We focus on creating as much value, adding content that helps and attracts customers to us, so they come to us and say – we see what you do and we want to work with you”

Dan Knowlton has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing to growing an award winning, 6 figure Digital Marketing Agency with his brother Lloyd in under 2.5 years.

Dan is also a contributor for a variety of key marketing publications including Social Media Examiner, Content Marketing Institute, and Jeff Bullas’ Blog.

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Ep. 50 – Vladimer Botsvadze: We need to climb mountains, not so the world can see us, but so we can see the world. The best view always comes after the hardest climb, so we have to put in the work.

Vladimer Botsvadze is a serial entrepreneur, leading authority on digital marketing, top influencer, professor, Fortune 500 consultant, coach, trainer, and the CEO of Botsvadze Marketing Solutions, a full service digital agency servicing Fortune 500 clients that generates the best ROI from social media. He has risen to prominence since becoming a top influencer across multiple social media platforms including Twitter, Instagram, LinkedIn, and more.

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Ep. 49 – Christoph Trappe’s best advice: “It has to be about the customer. Just because you are innovative doesn’t mean you are going to be successful”

Christoph Trappe (aka The Authentic Storyteller™) is a career storyteller who has worked as a journalist, a nonprofit executive, and a content marketing strategist and coach. He is a global keynote speaker, frequent blogger and author. His digital initiatives have been recognized globally. From 2014-2017, he helped hospitals across the United States share their authentic stories and also did a short stint in the content marketing software vertical.

In late 2017, Christoph joined Stamats Business Media as their Director of Content, overseeing three publications, their digital transformation, and integration.

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Ep. 48 – Jack Kosakowski: My goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!

Jack Kosakowski is a leading expert in social selling and sales innovation. He’s a global sales speaker and CEO of the U.S. division of Creation Agency a global sales, training, and marketing agency.

Jack consults, trains, implements, and executes with some of the top b2b sales teams globally on how to integrate social media into the traditional sales process.

Jack says his goal each and every day is to add value to someone else’s day. Sales have allowed me to do amazing things with my career and social selling has allowed me to turn my passion into a career!

Jack’s dream is to teach everyone how to sell using social to create more opportunities personally or professionally.

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Ep. 47 – Samuel Pavin built IBM global entrepreneurs project in France in three months, positioning IBM from a big heavy tech company to startups’ preferred partner

Samuel Pavin is a Brand Strategist and Director of Samuel Pavin Group Ltd, specializing in business and marketing strategy. A Marketing Lead for ilab, and a Key Opinion Leader (KOL) for Huawei.

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Ep. 46 – Aman Advani – He was on Forbes 30 under 30 list, broke the record for largest fashion project on KickStarter, and ensured their team is their biggest success

Aman Advani is co-founder and CEO of Ministry of Supply, a clothing brand inventing a new category: Performance Professional – performance dress clothes. The company was founded in 2012, with the mission to incorporate fundamental engineering and performance principles into dress clothing staples, ultimately building a wardrobe that both looks good and feels comfortable (think Nike meets Brooks Brothers). Prior to co-founding Ministry of Supply, Advani spent 4 years in management and non-profit consulting with Deloitte and TechnoServe. He holds a BSIE from Georgia Tech, and half an MBA from MIT’s Sloan School of Management, and was a member of Forbes 30 under 30 list.

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Ep. 45 – Madalyn Sklar – I’m an idea person. I come out with ideas all the time. Everything I’ve done was born from an idea. Success comes when you follow your passions.

Madalyn Sklar is a serial entrepreneur, community builder and leading Twitter marketing expert. With 22 years digital marketing experience and 13 years social media marketing under her belt, it’s no surprise she’s ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings together hundreds of people in an active one-hour discussion revolving around Twitter marketing. Since launching two years ago, it has reached 4.64 billion impressions. She also hosts the weekly #SocialROI chat that’s presented by ManageFlitter. Madalyn interviews leading social media and marketing experts for her TwitterSmarter podcast and co-host the weekly Communities That Convert podcast with Kami Huyse. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.

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