The Customer Focused Entrepreneur

Latest Podcast Episodes

Ep. 63 – Over the last 10 years Hayut Yogev has worked with more than 120 startups and entrepreneurs on their strategy, marketing, and sales approach. Their success rates are exceptional.

I decided to be my own podcast guest…. It started as an idea from one of our listeners, and I decided to go for it.

Marketing has been a major part of my life for the last 32 years; With executive international brands marketing roles for the first 22 years of my career, and working with more than 120 startups and entrepreneurs on their global strategy, marketing, and sales for the following ten years.

The exceptional percentage of failures of startups companies led me to develop a unique model for startups, enabling them to find the biggest opportunity for their venture in the international market.

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Ep. 62 – Raoul Davis found the genuine power behind innovators, instigators, and initiators in Elon Musk, Deepak Chopra, and Christopher Columbus

Raoul Davis is CEO of Ascendant Group Branding, which helps CEOs, retired athletes, and executive leaders increase their top line revenue.

Ascendant’s integrated model includes brand strategy, public relations, book deals, social media, and brand design. Davis has been invited to small business forums at the White House and is considered to be an expert on CEO and executive branding.

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Ep. 61 – Lance Scoular believes in the concept of Care, Protection and Guidance for your clients.

Lance Scoular, AKA The Savvy Navigator, has been involved in International Trade and Transport for 50 years;
In 2008, Lance started receiving invitations from students in his classes to connect with them on both Facebook and LinkedIn.

Over the last nine years, he has developed and expanded his social media networks exponentially (especially LinkedIn, Twitter, YouTube, Snapchat, and beBee) and those of a select group of clients in a variety of sectors, both locally and globally.

The results have been significant.

Lance is now in the process of doing a 180-degree business pivot, refocussing away from Social Media Consulting, back to what he does best, International Trade and Transport Training.

He is soon to launch an online course “Import Export Made Easy” in video and audio as well as the “Import Export Made Easy” Podcast.

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Ep. 60 – Dr. Robin Kiera’s best advice: “Love your customers, not your product! And share your knowledge! The time of silence is over.”

Dr. Robin Kiera is the founder of Digitalscouting, and is known for his market insights.

He was one of the earliest persons to discover the Insurtech unicorn Lemonade and predicted the entry of Amazon into the insurance industry.

Among other things, this made him one of the best-known and influential persons in the finance and insurance industry, a renown key-note speaker, and sparring partner behind the scenes.

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Ep. 59 – Anne-Maria Yritys “In some point, you have to understand you can’t force customers if they don’t want to, and you can’t help people if they don’t want to”.

Anne-Maria is a Creative Communications Director at Y.E.S. Yritys Executive Services. She is a vocational teacher and has an MBA, communicates fluently in several languages and has a passion for inspiring leadership and authentic, positive communication. With her vast international experiences and love for humanity, she is a Global Citizen who values ethical leadership and responsible decision-making.

She believes that advanced communication, empowerment, knowledge, continuous development, and learning contribute to the sustainable economic development and a sustainable future in individuals, organizations, and nations across our Globe. Her mission and vision include accelerating positive change through effective change communication and leadership. She Tweets @annemariayritys & @GCCThinkActTank.

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Ep. 58 – Jonathan Gan, an awarded entrepreneur, says one of his most significant successes was when he closed a deal with one of the biggest retailers in the world in only seconds, and lost an opportunity of thousands of pounds…

Jonathan Gan has over 15 years of leadership, military experience as an Anti-Aircraft Company Commander, business and technology experience, as a Senior Project Manager at IBM, and is an entrepreneur.

Jonathan led large scale, multi million dollar, technology modernization and innovation projects for public sector clients, leading IBM, subcontractors and clients’ staff, ensuring on-time and under budget delivery.

In 2013, Jonathan founded Whichit for the mobile and SaaS application development.

Jonathan holds an MBA of the Recanati Executive MBA program at Tel-Aviv University.

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Ep. 57 – Mark Metry founded his virtual reality growth agency and podcast so “when virtual reality hits the masses, my agency, as well as my podcast, will be there to lead the market.”

“Many Founders should adopt Mark Metry’s ‘limits don’t exist’ mindset. It reminds me of Elon Musk.”
– Huffington Post

Mark Metry is the host of iTunes Top Charts podcast, Humans 2.0. Mark’s show features innovative and talented guests like Jay Samit, Neil Patel, and David Meltzer to educate others, change their lives, and upgrade to the Human version 2.0 that is inside each of us.

Prior to creating the Humans 2.0 Podcast, Mark was the founder and creative director of PPMC, started in 2013, the #1 Pixelmon Minecraft server in the world. As creative director, Mark grew the company’s website to reach over 10 million users and 10,000 registered premium members.

Mark founded and operating VU Dream (started in Dec. 2016), a growing and innovative virtual and augmented reality marketing & advertising agency based in Boston.

– Mark is Quora’s Top Writer 2018

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Ep. 56 – Gordon Tredgold: “No matter how good a product you think you have, you still need to reach out to the client. If you don’t do that, you leave business on the table”

Gordon Tredgold has worked for over 25 years in senior leadership positions, successfully delivering $100m projects, running $300m departments, and leading staff teams of 1000.

He has helped companies reduce costs by $350m, increase performance by 50-500%, and helped entrepreneurs triple their revenue in just 12 months.

Now Gordon speaks, writes, and consults on leadership and business, he has written 3 books; over 1200 articles; he contributes to Entrepreneur, Inc. Magazine, Business Insider, Fortune, and Addicted 2Success; and he is also a visiting professor at Staffordshire University in the UK.

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Ep. 55 – Krystal Covington felt she stopped chasing customers and started to attract them when she decided to stop over discounting her Organization Membership and raised the price; the value went up and a lot of people joined in.

Krystal Covington is CEO & Founder of Women of Denver, a social enterprise association that helps professional women develop their business skills, build confidence, and earn their worth as business leaders. The organization launched in 2014, and has hundreds of active members.

Krystal has presented a TEDx Talk, contributes to Forbes, and has been featured in numerous media outlets, including the Denver Business Journal.

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Ep. 54 – REACH OR MISS – the truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events.

The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.

Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.

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