The Customer Focused Entrepreneur

Get my Free online course or guides

Go-To-Market for Investors   ✦  Branding   ✦  Entrepreneurial Marketing

Latest Podcast Episodes

Ep. 094 – Deepak Shukla best advice to any entrepreneur: “you need to be unreasonable in your pursuit of success and unreasonable in the level of quality that you bring to the table.”

Deepak Shukla is the Founder and CEO of Pearl Lemon, a 4x award-winning SEO agency in London. Deepak bootstrapped the business from his mum’s place to a £250k company in less than 24 months. He’s since gone on to invest in algorithmic trading, launch 5-figure online courses and continues to grow.

Deepak has been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. When he’s not running his agency, you’ll find him running marathons (25 so far) completing Ironmen (2 so far), getting inked (40% body coverage) or playing with his cat Jenny.

Keep Reading »

Ep. 093 – Christopher Penn: “I’ve been practicing martial arts for almost 30 years. You learn how to you win against someone who is bigger? Stronger than you? who has better funding than you?…”

Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing.

Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast.

Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.

Keep Reading »

Ep. 092 – John Hopper’s best advice “Wake up every single day and worry about what else you can do for your employees”… and his system works!

John Hopper created the system The Greatest on the Planet to change the lives of millions of people. Two years ago he turned his proven system into an effective workbook that changes the dynamic between employees and their employers.

For over 200 years the basic dynamic between employer and employee has not changed. Way back in the 1700’s when someone was hired to come work on the farm is was “do as I tell you and I’ll pay you for it”. That is the same basis we’re working on still today and it no longer works.

John is a motivating speaker, and a highly sought after for his expertise on “the 6 key points to having irreplaceable employees”, limiting beliefs, money, and human behavior.

Keep Reading »

Ep. 091 – Brian Mawdsley best advice to entrepre-neurs: any time you’re about to reach out to a potential customer, think to yourself: how is this person hurting?

20+ years in the IT and digital space along with a flair for sales has landed me with the ability to see the technical and the big picture. This is useful as I can now help organizations make the most of the technology that exists to achieve their business goals.

I have created products and solutions for companies and for my own company with a combined revenue achieved through these solutions well over $ 10 million.

I have created, developed and launched the ‘Social Media Formula’, a blueprint methodology that embraces multiple platforms to achieve optimum success online. The SMF along with myinsider website solutions, a no fuss professional website solution for SME’ s is live and ready to help you get online the right way.

Keep Reading »

Ep. 090 – This year’s podcast guests marked the future for 2019

And the main trends in entrepreneurial marketing for the New Year

I often asked how I choose my interviewees for this podcast. I imagine the main reason for the question is the high diversity of the eighty guests on the show since its establishment on March 2017. It’s not easy to find a clear pattern among them.

Can you guess what the connection is between interviewees like: Kate Erickson, Guy Kawasaki, Pam Wasley, John Lee Dumas, Mike Stelzner, Jack Kosakowski, Andy Crestodina, Mark Schaefer, Mark Metry, Mike Allton, Chris Brogan, Pascal Guyon, David Beebe, and Lee Oden, just to name a few?

Keep Reading »

Ep. 089 – Dhariana Lozano realized how small businesses and entrepreneurs can really benefit from social media. So she left the corporate world and started to help businesses directly

Dhariana Lozano has been in the social media and digital marketing world for over 7 years. She is the co-founder of Supremacy Marketing, a boutique social media marketing firm based in New York City who manages the social media presence of clients like Chef Jordan Andino, Flip Sigi and more.

Her experience ranges in creating social media strategies and consulting for both B2C and B2B brands to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. You can see her work published in Social Media Week, Social Media Today, and the AgoraPulse blog.

Keep Reading »

Ep. 088 – Matt Sweetwood’s key success factor “I never quit. You quit when you win.”

Matt Sweetwood is a thought leadership and personal branding ex-pert and was the CEO of a social network. With over 30 years of en-trepreneurial experience, he has been credited with the reinvention of the modern camera store, as well as the country’s largest in-store photography education program.

However, his greatest achievement is having raised five successful children to adulthood as a single dad. He is a life and business coach and is a regular contributor on national TV and to several publications.

He has a bestselling self-help book, “Leader of the Pack: How a single dad of five led his kids, his business and himself from disas-ter to success.

Keep Reading »

Ep. 087 – The biggest risks of entrepreneurship. From failing to the lowest places of bankruptcy, a loss or a tragedy to reaching the highest levels of entrepreneurial success

On the one hand, entrepreneurship looks like the ultimate dream; countless posts offer tips and tricks to leave the 9-5 job behind and find your freedom or be your own boss. On the other hand, most people prefer to keep the entrepreneurial journey as a desirable dream.

Establishing and managing your own brand new business is incredibly challenging, especially because it involves taking high level risks.

On my interviews with more than seventy successful entrepreneurs and opinion leaders for the REACH OR MISS podcast, successes and failures both get a meaningful share of each show. Every entrepreneur experiences both.

Yet, a few of my guests tumble down to rock bottom – and then, they discovered their strength and the path to success.

I would like to share with you four of the most amazing stories I’ve heard over the last year and a half since starting my podcast.

Keep Reading »

Ep. 086 – “Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy

The biggest failure vs. the biggest success – what leads successful entrepreneurs to the highest breakthrough?

It was September 15th, 2008. I was in Zurich, on my way to a big annual exhibition with one of my startup clients.

I got a call from my bank’s manager. A big payment of 25,000$ that was to be deposited into my bank account that day had been canceled. It was the day of the Lehman Brothers bankruptcy; the financial landscape changed forever that day.

Over the next few days, two of my biggest clients cancelled their contracts.

My company was less than nine months old. I carefully built it step by step with clients I knew and could trust.

Keep Reading »

Ep. 085 – Ovi Negrean: Even though you might be at one peak at one point, if you want to go to an even higher peak, you will have to go through some valleys.

After 10+ years of experience working in various firms, ranging from start-ups to Fortune 500 companies, having also some entrepreneurial ventures in between, Ovi jumped full time into the startup world with nugget (acquired) and is now focused on SocialBee.

He has experience in building and managing software development teams; building SaaS and mobile products; creating ROI-positive social media; marketing and product launches.

He is passionate about helping startups succeed in building great products, finding the appropriate launch sequence, and the best levers to grow. He’s also an idea machine and can really help with brainstorming.

His imaginary friends say he’s a fun guy.

Keep Reading »

REACH OR MISS Newsletter

 

Join thousands of entrepreneurs who already started REACHING the right customers and their Business goals!

You have Successfully Subscribed!

The 8 Golden Rules

 

Learn the How To's of entrepreneurial Customer Focus marketing, market strategy, branding and much MORE - for FREE!

The 8 Golden Rules are on their way to your inbox!

Ready to start REACHING?!

 

Get my free guide of

6 PROVEN STEPS

To create, present and
convince investors

In your

GO TO MARKET Strategy