Skip to content

Hi, I'm Hayut.

I help entrepreneurs become a business success story

by using the marketing essentials that work for you.


Latest Podcast Episodes

Ep. 003 – ​ How to lead the market by answering questions your competitors Never answer with Marcus Sheridan

Mar 20, 2017

​Called a Web Marketing guru by the new York times, the story of how Marcus Sherridan was able to save his swimming pool company “Riverpools” form the economic crush of 2008, has been featured in multiple books, publications and stories around the world. It is also the inspiration for his newest book “They Ask You Answer” which was dubbed the number 1 marketing book to read in 2017 by Mashable.

Today, Sherridan has become a highly thought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the trusted voice of their industry when navigating the ultra fast rate of change occurring within consumers and buyers today.

Keep Reading »

Ep. 002 – Your customer engagement increases your chances to close an investment with Lou Kerner

Mar 20, 2017

​Lou Kerner is a partner at Flight VC, where he spends 100% of his time investing in tech companies founded by Israeli’s, as manager of the Israel founders indicate on angelist. Lou has a BA from UCLA and an MBA from the Stanford Graduate School of business.

Keep Reading »

Ep. 001 – ​ How to use social media to find your perfect Customer with Kate Erickson

Mar 20, 2017
Kate Erickson

Kate Erickson is a creator, engager and implementer, over at EOFire, a 7 days a week podcast that interviews today’s most inspiring and successful entrepreneurs.
She is also the host of Kate’s Take, the EOFire audio blog and the Author of the FirePath, Beginners guide to growing your online business.
Kate is passionate about helping entrepreneurs in create freedom in their business and life thru developing systems and processes that can help their business scale and grow.

Keep Reading »

Episode 000 – Hayut Yogev the story of Customer Focus

Mar 20, 2017

Hi, my name is Hayut Yogev and my story is about Customer Focus. Marketing has been a major part of my life for the last 31 years, I was dragged into this world by mistake, while my original plan was to study engineering, but I got an offer to be a part of a small marketing team to launch a new and unfamiliar product. Today we would have called it a startup, back then no one knew what a startup was.

Keep Reading »

REACH OR MISS Newsletter


Join thousands of entrepreneurs who already started REACHING the right customers and their Business goals!

You have Successfully Subscribed!

The 8 Golden Rules


Learn the How To's of entrepreneurial Customer Focus marketing, market strategy, branding and much MORE - for FREE!

The 8 Golden Rules are on their way to your inbox!

Ready to start REACHING?!


Get my free guide of


To create, present and
convince investors

In your