“…Being hungry and wanting to win is very important. But all that ambition should be equally balanced with patience… and patience is hard”.

Being more patience means plying the game for the long run. It means being customer focused, listen and react to markets’ needs and changes. There is so much noise all over, the journey is so hectic, and many entrepreneurs just jump on any new opportunity or challenge.

One of the first questions I ask my guests on the Reach or Miss podcast is what would be their best advice to entrepreneurs regarding customers’ focus, marketing and sales.

On this episode I collected five of the best advice from my guests; market leaders and successful entrepreneurs.

Hi, Reachers,
In a fascinating and thought-provoking interview with Mark Schafer, whom I see as the leading marketing experts today, he said:
“The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms:
1. People are overwhelmed by technology in marketing
2. They are overusing technology in marketing
3. They’re stuck in ineffective patterns
Many of the companies today, either big or small, have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the output these teams are producing have been updated. So much has been changed with social media during the last years.

Mitch Joel is Founder of Six Pixels Group – an advisory, investing and content producing company that is focused on brands, commerce and community.

He has been called a marketing and communications visionary, interactive expert and community leader (he prefers the title “Brand Hacker”). He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.

Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP.

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ busi-nesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Andy has written hundreds of articles on content strategy, SEO, in-fluencer marketing, conversion and Analytics.
• Top 10 Online Marketing Experts, Forbes
• Top 50 Marketing Influencer, Entrepreneur Magazine
• Top 25 Content Marketers, Express Writers/Buzzsumo
• Top 10 Social Media Influencers, Social Media Explorer

He is also the author of Content Chemistry: The Illustrated Hand-book for Content Marketing.

Jeremy Liddle: Entrepreneur for 16 years. Co-founder & Exec Director of CapitalPitch. President, G20 Young Entrepreneurs Alliance (YEA) Aus-tralia for 5 years. Represents Australia in youth employment and entre-preneurship at the United Nations. Published author on startups and TEDx speaker.

“I’ve been an entrepreneur since before I knew what the word meant. Af-ter 17 years of founding and growing businesses, I realized that entre-preneurs solve the world’s problems but a lack of access to capital inhib-its too many from changing the world.

I cofounded CapitalPitch to solve this problem. CapitalPitch is a Digital In-vestment Firm that accelerates founders for impact on the world by helping Pre-Series A tech companies and sophisticated, professional and institutional investors; providing a capital raising platform, Venture Capital investment funds and advisory services from Seed to IPO or acquisition.”