I used to think that one of the differences between a startup and an entrepreneurship is that all startups are looking and dreaming to become at least a one-billion-dollar market cap company. And entrepreneurs? For me entrepreneurs which aren’t startup founders are amazing people like John Lee Dumas, Pat Flynn, Mike Stelzner, Amy porterfield and many more, that manage to build and develop very successful companies starting from scratch without raising money.

“In the Richie Rich comics, you see these dollar signs shining through their eyeballs… that’s what I see when I’m talking with young entrepreneurs today”

Smita Nair Jain is currently the Senior Divisional Vice President at Sears Holdings India Pvt. Ltd. She has been at global executive leadership roles with leading multinational organizations such as Capita, MphasiS, Prudential and Accenture.

Smita was my guest at the REACH OR MISS podcast this week. I asked her about her passions today and she told me that among the four things she is passionate about today she is mentoring a few startups, dealing with youngsters who are starting organizations, helping them find funding as well as helping them find their first batch of customers.

I write many posts about entrepreneurial success ( Just print “entrepreneurial success” in the search box on our reachormiss.com website).

And I get much more questions about everything related to entrepreneurs’ business success.

But the two questions I’ve bee ask for more are:

Which target audience (potential customers) to focus on first?
How to bring in new customers?
Now, look at the question you asked. The questions of 95% entrepreneurs, are very similar to one of these two questions.

The answers will help you find the barriers that hold you back from succeeding

In my first management position, I was assigned to establish and manage the customers’ service department for a new, innovative brand that was launched two years earlier.

One day I’ll probably tell this story of a young 27 years-old woman, who was announced as the manager of a small group of experienced tough men technicians.

Today I want to use this story to talk about marketing automation.

Until that time, the company had a technician that fixed and mainly replaced fault systems. However, while struggling to boost sales, we realized that customers’ complains were the number one reason holding us back.

Entrepreneurship opens an opportunity for anyone, anywhere at any time to create groundbreaking business success and dramatically change their financial future.

Whether you are looking for an opportunity to leave your ‘Nine to Five’ job, or you are already an entrepreneur looking to become an influencer on your field, how you will know what kind of entrepreneurship to open?

While talking with hundreds of successful entrepreneurs on my show, I met with three well-respected real-estate influencers, that not only became very successful in their field but also chose to teach and help others to become real-estate experts.