How important are the name and logo for your entrepreneurial business, really?

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship.

How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners.

It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.

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SEO? Blog Content? PR? Email marketing? Social media presence? Trade shows? Webinars?

As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.

And I was devastated because they did everything right… Almost!

The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable. 

Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.

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The truth about the chances of an entrepreneur to succeed

This episode is the last and final part of my 1st year anniversary special events.

The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.

Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.

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How come successful entrepreneurs fail?

Because you can’t trust luck. But you can trust customers’ behavior, when tracked correctly.
I was lucky to interview Marc Hemeon on my podcast. After scheduling the interview, Marc sent me a message making sure I know he quit Tech and is no longer part of the entrepreneurial world.

Marc’s fantastic story is relevant for many entrepreneurs. “Today, I’m a ‘recovering entrepreneur’.” Marc told me. Last year, I closed a startup that I had founded in California; I sold my house and took a break from 20 years of tech. Right now I’m painting and doing art in the North Shore of Oahu.”

Marc didn’t tell me right away that just before this last startup, he co-founded two very successful startups; Fflick, which was acquired by Google and YouTube a month after the launch while they surprisingly experienced a hype they couldn’t even dream of. The second was a startup he launched with his friend, it was an app for luxury watches and within less than two years they merged with the global leading company in the world of luxury watches.

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Are you using the best business model for your entrepreneurial business?

There are more options to make money today than ever
We are celebrating the one year anniversary for my REACH OR MISS Podcast.

If you had asked me two years ago if I would ever have a podcast, I would have thought you were mixing me with someone else.

I never planned to leave my corporate marketing executive roles. But one day, I had an odd idea of inventing a new model of marketing for entrepreneurs and startups and went to establish my business.

On my podcast (the one I never planned on starting), I interview successful entrepreneurs; most of who got up one morning and wrote a blog, or created a podcast, or launched a new direct PR model for entrepreneurs, and grew a company of 18 employees around it within a few years.

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