John Lee Dumas (JLD) is the founder and host of the leading entrepreneurship podcast, Entrepreneurs on Fire, and is one of the founding fathers of this new age of entrepreneurship. John established his podcast after finding himself unhappy with traditional 9 to 5 jobs, and frustrated with the weekly podcasts he listened to on the…Keep Reading »
and what Kilimanjaro has to do with it I first discovered the idea of market category more than 20 years ago, in the book that became my guide in marketing, “22 Immutable Laws of Marketing” by Al Ries and Jack Trout. I was a young marketing manager that was, for the first time, responsible for…Keep Reading »
Customers are the oxygen of any business. And yet, we often think getting customers and sales as a given.
Surprisingly, in most cases, growing your business is the easiest part. But most businesses will focus on finding a cheaper manufacturer or making changes in the employee or management team rather to increase their leads and customer base.Keep Reading »
Raising a fund for your startup is challenging.
Often it can seem like an impossible mission.
Yet, in my experience with hundreds of startup companies, your chances to get an investment to your startup will be based mainly on two factors:
You are the type of founder the investors trusts to succeed.
You manage to convince the investors there is true potential and need for your product in the market.
These are the two things you should focus on in your presentation.
Lean marketing allows startups to grow revenues with fewer marketing resources and far greater results.
It’s high time to debunk one of the greatest myths in the marketing of startups. In a recent conversation with the marketing manager of a startup that develops and sells enterprise software, I was informed of one of the most common, yet false, axioms regarding marketing.Keep Reading »