Photo by Christine Roy on Unsplash I had a photo of an old NOKIA advertisement from 1934, advertising their first collared rubber boots. I got it from one of the marketing managers in Helsinki and I used to show it in my lectures about the changes of advertising. When I worked for Nokia in 2004-2007,…

So, you want to get more clients.

When it comes to reaching clients today, we’re facing a new challenge. In traditional businesses, everyone in the company has a clearly defined role, including a salesperson or team in charge of the critical role of approaching potential customers; most small businesses, usually service providers, waited for clients to come through word of mouth. Only a few took a more active approach.

I love the story of how Google chose their name. It shows an interesting process of naming a new startup or entrepreneurship.

How to choose the best name and logo for my business is one of the most asked questions among entrepreneurs and new business owners.

It makes sense. First, because this is what we do, right? When a new baby is born, the first thing we do is give them a name. The name differentiates us from every other person in the world -together with many other parameters- still; everything starts with the name.

As an entrepreneur, how should you choose which marketing activities to focus on?
One of the startups I loved working with was B4UPay . I believed they would succeed and trusted the two founders to do good work. And they did. But then they closed the company. Much too early. For the wrong reasons.

And I was devastated because they did everything right… Almost!

The company closed because the cost per lead and cost per customer were too high, and they realized they weren’t able to be profitable. 

Finding the right marketing tools for specific audiences at different stages of the entrepreneurial company is challenging.

This episode is the last and final part of my 1st year anniversary special events.

The issue of entrepreneurial and startups success rate seems to be a major issue. There isn’t a question about the high chances of failure.

Did you ever ask yourself why? 20 years ago, establishing a startup involved trying new and unfamiliar technologies, which had quite a high chance of failing. But today, most of the startups are about new habits or better ways to organize traditional processes. Most of the technology is mature, and it seems like there shouldn’t be such a high percentage of failing startups and entrepreneurial businesses.