The golden touch Show Notes
Entrepreneurship opens an opportunity for anyone, anywhere at any time to create groundbreaking business success and dramatically change their financial future.
While talking with hundreds of successful entrepreneurs on my show, I met with three well-respected real-estate influencers, that not only became very successful in their field but also chose to teach and help others to become real-estate experts.
Whether you are looking for an opportunity to leave your ‘Nine to Five’ job, or you are already an entrepreneur looking to become an influencer on your field, you will find a lot of tips and insightful ideas on today’s show.
Pamela Goodwin –
“My Moto is: Never Give up and Always Find a Way!”
Pamela J. Goodwin is the founder of Goodwin Commercial based in Dallas, TX, a boutique commercial real estate firm specializing in developing retail/restaurant pad sites (Walgreens, McDonalds), brokerage, investment sales and consulting services under one roof.
Originally from Omaha, Pamela graduated from the University of Nebraska-Lincoln, is a best-selling author, speaker, coach, member and contributor with Forbes Real Estate Council.
When she isn’t working, Pamela enjoys traveling to the beach, staying fit, being a basketball mom, spending time with her family and friends.
Pamela’s best advice about approaching customers
- Without customers, you don’t have a business. It all comes down to networking and as everyone says, it comes down to having the customers trust you. I truly love meeting people and helping them. I recently helped a couple that designs jewelry. They’ve been leasing space for more than 30 years in an office building.
- I’ve built a relationship with them and true, to show them how to own, have their own building instead of spending all that money leasing space. They closed on their first office space in December, and they could not be happier. It was building that relationship of giving them examples and walking them step by step knowing that you would be with them for the entire process.
- You need to help the customer. You are helping them save time or money. You need to build on that relationship, meet with them, check in with them, and see how you can help them. It’s key for repeat business. If they are happy with what you’re done for them, they’re going to refer you to other people.
Pamela’s key success factor
- I’ve been called ‘Persistent Pam’ before. If I want something, I go after it. But what I really like to do is connect people with people that I have met and build that relationship. Building relationships, to me, is key and I think that’s been a success.
- I really like to get to know people and meet with them and help each other in business. Love adventures and trying new things, I think a lot of people get stuck in a rut. People reach out to me saying they’re stuck and it helps to keep trying a variety of things and see what works, see what sticks to the wall.
Andres Pira- Homeless to Billionaire –
“always focus on your marketing, on getting the customers”
16 years ago, Andres was homeless, sleeping on the beaches of Thailand, starving, frustrated an d angry at his situation. When he reached out to the last of his friends he hadn’t already begged for money from, his friend responded by giving him something that would prove to be much more valuable -a book called The Secret.
Though it did not happen overnight, today he runs over 19 companies, employs over 200 people, and is one of the largest real estate developer in Thailand. He has only just begun his journey and continues to apply the lessons he learned in The Secret, only to see more prominent and significant results.
Andres has narrowed down the 18 principles he uses to achieve success, which are now laid out in his book, Homeless to Billionaire.
Andres’s best advice about customer focus, marketing, and sales
- The first thing is to always focus on your marketing, on getting the customers because if you don’t have the customers, you don’t have sales, if you don’t have sales, you don’t have income, if you don’t have income, you don’t have a company.
- So, everything starts with marketing. Make sure you have a source where you get your leads and customers because, from there, all the other departments will be developed.
Andres’s key success factor
- Customer care and being honest and true to your word and delivering what you promise you will. Also, teamwork and employee motivation and getting people together to work as a team that create far more success than working individually. For me, these very important key factors.
- I have golden rules in my company: no negativity or gossip is allowed in any departments, offices, or companies that I have because gossip spreads quickly and can destroy departments.
Antoine Martel –
“The best way to sell is to not sell and to actually care about what’s best for your client.”
Antoine Martel of Martel Turnkey is a real estate investment expert from San Mateo, California. As a licensed real estate agent and experienced investor, Antoine helps new and seasoned investors realize their financial goals. His proven real estate investment strategies have enabled countless clients throughout California to realize passive income and financial freedom through out-of-state turnkey rental properties.
While still a student at Loyola Marymount University, Antoine had already begun immersing himself in learning the real estate industry, absorbing everything he could about real estate investing; how to set up a team, networking, calculating the numbers, recognizing good deals, and much more.
Antoine Martel is now a nationally recognized real estate expert with tens of thousands of followers. He is an inspiration to both millennials and generations from every decade.
Antoine’s best advice about customer focus, marketing, and sales
- I think that I have an unorthodox way of attracting clients to my business. I’m the least salesman-like salesman out there; I think the best way to sell is to not sell and to actually care about what’s best for your client.
- ‘Build a brand so you don’t have to sell, make them come to you.’
- It’s all about building a brand, providing education, and truly caring about the end client, their goals, and help them achieve their goals. If your company is the best fit, sure, sell them on your product. But if it’s not, refer them to someone else.
- Don’t be a salesman, learn as much as you possibly can about your product or about the niche that you’re in, and provide value upfront to people on a mass scale.
Antoine’s key success factor
- I have three success factors… My key success factor is how I was raised. Both of my parents are very entrepreneurial, they always told me I didn’t need to go get a job; they never told me that I had to do certain things. They supported my entrepreneurial signs, like the classic lemonade stand.
- But entrepreneurship is also about doing the work and I have a very strong work ethic. I’ve worked since I was very young and never stoped.
- And, the last thing is that nothing stops me… I just never stop and if there is a road block I’ll find a way to go around that.
This is our 119 episode. Through this podcast, I spoke with hundreds of entrepreneurs, and during the last eleven years of having my company, I spoke with thousands of entrepreneurs and work with hundreds of them.
I can assure you that among all the entrepreneurs I met with, the Real-estate entrepreneurs are the most business and customers oriented.
In most of the cases, they are those who had the fastest success once they decided what to focus on.
If you are an entrepreneur looking for the business you should focus on, I warmly recommend you to listen to the full interviews of Pamela J. Goodwin, Andres Pira and Antoine Martel.
The best way to connect with Pamela:
- One Cent Lemonade to Million Dollar Deals: 25 Jobs & 25 Lessons I Wish I learned Sooner!
- Winning Ways in Commercial Real Estate: 18 Successful Women Unveil the Tips of the Trade in the Real Estate World
- How To Win In Commercial Real Estate – Zero To $1,000,000 In One Deal
The best way to connect with Andres
The best way to connect with Antoine
- Antoine’s highly educational podcast, “A Millennial’s Guide to Real Estate Investing,” can be accessed through iTunes, Spotify, and various other podcast outlets.
- Antoine is always happy to make new connections. Interested potential investors and real estate professionals can reach out in Email
- Antoine’s Facebook
More resources for Entrepreneurs
- Don’t Miss – Customer Focus Strategy & Execution: Market Analysis for Fundraising
- Hayut Yogev’s Latest post: “Money can come either externally from loans or investors or internally from our customers – meaning sales”
- Former interview: Yariv Tabac: “We learn from failures even more than successes; we have a ‘failures case study form’ each manager need to fill and share that we all can learn from it”