Trevor Crane Show Notes
Trevor Crane is an 11 time #1 international bestselling author and the founder of Epic Author Publishing. He is also the host of the GreatnessQuest.com podcast and co-founder of SuperKidsBooks.com.
Trevor’s mission is to help publish 1000 new authors and help people take their LIFE and their BUSINESS to the next level – no matter how successful they already are. He helps his clients generate MILLIONS OF DOLLARS in bottom line profits.
Trevor is also a sought after speaker, trainer and coach. His unique commonsense approach, along with his humor, wit, and infectious energy, allows him to connect with any audience.
Most passionate about
- I’m most passionate about helping you tell your story. I struggled to publish my first book for over 20 years. I finally broke down and hired my first mentor, who helped me write my first book. Using his guidance and help, I was able to 10x my income within 12 months of publishing my first book. Learning to tell your story and turn it into a story that inspires others and write a book that becomes your most powerful marketing tool is the cat’s meow, in my mind.
Trevor’s best advice about approaching customers
- My main advice to anyone who wants to create a result they’ve never created before is that you get help! Find a mentor who has already been through the jungle.
- So, if you look at a business, the business has three parts: leads, sales, and fulfillment.
- Leads mean you need marketing. A lot of people don’t know how to create those leads on demand. So, the question you should be thinking of is: ‘Where is your biggest challenge’, and there’s only the three of them: leads, sales, and fulfillment.
- So, the challenge is someone who finally figures out some marketing, and they get some leads, and then they fail at fulfillment, because it’s suddenly overwhelming! Most people need to improve one or more of those three things.
- My other advice is: there is no one thing, there is no stopping; you never finish. Once you figure out marketing in one area, then comes the next, and the next after that. Once you figure out how to sell to one type of person, then you have to go back to the beginning and start over again.
Biggest failure with a customer
- The number one mistake that I made, and am probably still making, is It’s about being inauthentic. It’s about saying one thing and doing another. I am not a man who believes he is a liar; integrity is one of my highest values. But if I’m to be honest, there are still places in my life that I lie to myself about.
- Maybe these are old patterns that I’ve had of limiting beliefs or I hear something like this on a podcast and I say ‘Oh yeah, I’m good at that! I already do that! I knew that!’ Well, if you are not demonstrating it in your life, you don’t know it. And if you can’t teach it to another human, you don’t know it. I caught myself doing this with a mentor recently, he told me something, and I thought, ‘Oh my god, I do that! I’m so proud of myself!’ But am I demonstrating it, does my bank account reflect it?
- I had a business partner, and I didn’t like him anymore. Like, I didn’t like how he did business, I didn’t like hanging out with him anymore. So, I stopped talking to him. I didn’t call it a lie, but I didn’t speak with I poorly communicated with him over a period of time; I was short with him, and I didn’t tell the truth, meaning what I was feeling and thinking. We didn’t have it out; we had a working relationship and instead of owning up to my thoughts and feelings, and being authentic… I didn’t lie to him, but I didn’t tell him my truth. What ended up happening was he thought I was screwing him. He thought, because he could feel the difference in our communication, while I deluded myself, thinking ‘I am a man with integrity, I am authentic, I say what I mean and I mean what I say, and I do what I say I’m going to do’, and instead, he thought I must be screwing him, so he screwed me, and it caused my bankruptcy.
Biggest success due to the right customer approach
- The biggest successes I feel proud of are the ones that are twofold. One is the testimonials from clients, so when a client has a result and they tell me thank you; every one of those is my biggest win. When my clients become number 1 top sellers, that’s always awesome. When I see them in tears, celebrating their results, that’s always huge. I measure my success based on my client’s results more than I do just my own.
- One of the most profound is my daughter. She wrote her first book when she was seven years old, and became a bestseller when she was eight. She cried when she first held her book, because she was so proud of herself, then she laughed so hard she fell off her chair at her jokes that she wrote in the book! That was such a huge win for me. I believe everybody should write a book, and I believe that there is a powerful business behind every book.
- So, the second part of my greatest success was when my daughter, just two weekends ago, and I taught a workshop to eleven kids because the mission I helped my daughter create when she was seven years old was to find a business behind her message from her book. And she made over $900 at that workshop, and she wrote her next book there.
Trevor’s most recommended tool
- I can give you three: One is my gift to your audience; my book, High Paying Clients, which can help an entrepreneur make a sale, attract quality leads, and close the deal quickly. There is a ton of bonuses that come with it.
- My second tool is my book called, Big Money with Your Book Without Selling a Single Copy. That book does not tell you my stories of how cool Trevor is. I showcase 5 other people and tell their stories.
- The third tool is a book by Russell Brunson, Expert Secrets. I built all my click funnels on Russell’s work, that book is phenomenal; people should treat it like their business bible. His software tool is phenomenal, and if I had to choose one technology tool to use in business, it would be click funnels.
Trevor’s key success factor
- Consistency is the new currency. I did not like the word ‘Discipline’; I didn’t want anyone telling me what to do, not even ME! 2804 days ago, I made the decision that I would become disciplined enough to work out every day. And now, 2804 days later, I have exercised every single day, in a row; doesn’t matter if I was stuck on an airplane, or sick, I still found a way to stretch and exercise. This proved to myself that I could be consistent.
Since we believe that the best way for entrepreneurs to get a fast, big, and sustainable success is by leading your (new) market category, and the entire entrepreneurial journey reminds me of mountaineering, or conquering the mountain; I want to ask you if there is a mountain you dream of climbing or a mountain you have already climbed?
Three super fast mountain stories:
- When I was little, I lived outside Phoenix, Arizona. My dad was a horse-shoer. So, I grew up the son of a horse-shoer, and it seemed like we always struggled for money. One thing we didn’t struggle for were horses. I grew up with a pony, which makes me sound spoiled, but that pony kicked my butt when I was little. My first mountain experience was climbing up to the top of Lone Mountain, and at the time, it was huge because I was 4-5 years old, I had this little pony, and my dad made me climb to the top of the mountain with the pony. I thought at the time it was gigantic; I come to find out, years later, it’s not that big of a hill. But it was challenging for me at the time! The pride of having overcome something difficult that I didn’t think I could do without help.
- Then, when my wife and I got married, we got married in 2011, so on 11/11/11, I married my wife and we went on a honeymoon to Panama. One of the thing we decided to do was climb this volcano, and the only way to do it was to start, with a guide, in the middle of the night. We climbed all night until daybreak. We climbed mostly in the dark and through clouds to get up to the top of that mountain.
- I could send you a picture of me, standing on top of a mountain when I was in Haiti at 20 years old. I worked for a cruise line and lived in Haiti.
The best way to connect with Trevor
Trevor’s Free give-aways:
Free resources, to get Russell Brunsons book and ClickFunnels:
Free Webinar Training:
More resources for Entrepreneurs
- Don’t Miss – Customer Focus Strategy & Execution: Market Analysis for Fundraising
- Hayut Yogev’s Latest post: The three free, most practical steps to researching and locating your market
- Former interview: With Allen Gannett “the success key is a real focus on people and culture. At first it seems very cliché, very trite, but that advice is really accurate”