About REACH OR MISS

The REACH OR MISS podcast and website is all about helping entrepreneurs, startup founders, and small business owners dramatically increase their chances of success, by using the basic marketing method of Customer Focus (The Customer Focused Entrepreneur).

REACH OR MISS is the new section of Gaia VSM, under the management of CEO Hayut Yogev. Gaia VSM has focused on delivering market strategies and marketing to startups and entrepreneurs since January 2008, and has worked with over 120 startup companies since then.

In its excellent post mortem survey, CBInsight found that the top reason (at 42 percent) entrepreneurs said their startup failed, was “there was no market need.”

REACH OR MISS combines new methods of interacting with customers with the countless possibilities of digital marketing and sales. This enables entrepreneurs to find the customers they should focus on, with the right messages, at the right time, and in the right place.

This concept has worked for many startup companies in a wide range of fields, from consumers apps to software startups, security and defense, medical devices, kids, cloud solutions, enterprise, and many more. Success rates have been 500 percent higher than the average startup success rates, according to professional surveys and data.

The REACH OR MISS podcast has hosted guests like, John Lee Dumas, Guy Kawasaki, Chris Brogan, Josh Elledge, Kate Erickson, Jeff Bullas, Elizabeth Scherle- Influenster, Andy Yang- 500px, and many more.


Reasons to Contact Me

  • Request an interview (print, tv, radio, podcast, blog)
  • Request to quote
  • Request a speaking appearance
  • Request access to {product} or {service} to do a review
  • Request an overview or summary of Israel’s startup scene or of a specific startup
  • Request to arrange a shared interview with (or a quote about) an Israeli startup

Meet Hayut Yogev - The Long Version

For 31 years, Hayut Yogev served in senior positions of strategy and marketing and took part in working with multinational markets for global brands like Energizer, 3M, Fuji, Lipton, NOKIA, and more. Ten years ago, Hayut noted the enormous number of startup business failures and decided to make a change.

For the last 9 years, Hayut has worked with her team at Gaia VSM alongside hundreds of Israeli and international startups and entrepreneurs, searching for the biggest market opportunities and finding the customer focus that leads them to financial success and high brand perception. This customer-focused marketing approach enables entrepreneurs to achieve their goals and maximize their company’s value quickly and efficiently. The result is statistics from more than one hundred companies showing a success rate increase of over 500 percent!

In March 2017, Hayut and the team launched the REACH OR MISS podcast. The podcast is all about customer focused entrepreneurs, with the vision to help entrepreneurs and startup founders increase their chances for business success by learning from the most successful entrepreneurs and opinion leaders about their ‘customer focus’ experiences. The show is the first and only podcast today that focuses on the biggest differences in customer approach that lead entrepreneurs to glorious success instead of failure.

Among the REACH OR MISS podcast’s guests have been Guy Kawasaki, Chris Brogan, John Lee Dumas (host of EOFire the leading entrepreneurial podcast), Marcus Sheridan (The Sales Lion), Joe Pulizzi of Content Institute, Kate Erickson (host of Kate’s Take, the EOFire audio blog), Jeff Bullas, Investor Lou Kerner, Playbuzz co-founder and CEO Shaul Olmert, Andy Yang from 500px, Elizabeth Scherle from Influenster, and many more.


Meet Hayut Yogev - The Medium Version

Hayut Yogev has worked as an international marketing, business manager, and a strategy expert for 31 years. For the last 10 years, Hayut has worked with hundreds of Israeli and international entrepreneurs and startup companies to find their biggest opportunity in the market and use strategy planning and practical marketing to gain essential business success in terms of financial results and brand perception. Hayut’s company, Gaia VSM, is the leader in the startup-marketing category in Israel.

Hayut brings significant management experience gained with major global and multinational companies and brands in consumer goods, food, communication, fashion, entrepreneurial business, and other industries. Hayut has a proven track record in new business development with international partners, offering superb marketing, commerce, and communications skills.

In March 2017, Hayut launched a new podcast, the REACH OR MISS show, where she interviews successful entrepreneurs and opinion leaders about their triumphs, their failures, and their ‘customers focus’ experiences. The show is the first and only podcast today that focuses on the differences in customer approach that lead entrepreneurs to failure or grand success.


Meet Hayut Yogev - The Short Version

For 31 years, Hayut Yogev served in senior positions of strategy and marketing for global brands like Energizer, 3M, Fuji, Lipton, NOKIA, and more.

Ten years ago, due to her economics involvement, Hayut noted the enormous number of startup business failures. She built a team of hundreds of Israeli and international startup founders and entrepreneurs, who created a unique method called “Customer Focus”, which led to a success rate increase of more than 500 percent among more than hundred companies.

In March 2017, Hayut and the team launched the REACH OR MISS podcast, which is all about Customer Focused Entrepreneurs.


REACH OR MISS Products/Services

  • Enlist in a mentoring program for Customer Focus and Marketing Guidance for Entrepreneurs.
  • Market Analysis for Fundraising - Search, find, and present your startup’s biggest market opportunities for your potential investor.
  • Research & Focus - Identify the greatest opportunities for your startup at the relevant stage in an 8 week process.
  • Structure the fundamental definitions that will lead you to a breakthrough in the international market.

Interviewer Resources

  • The REACH OR MISS team has worked with more than 120 startup companies in Israel and internationally.
  • Hayut Yogev has spent 31 years in marketing and sales, managing leading international and global brands.
  • Yogev utilizes her knowledge of the market to arm entrepreneurs and startups with the tools they need.
  • Yogev is the Hostess of the REACH OR MISS podcast, and has hosted multiple notable figures.
  • She has raised the success rate for startups by 500 percent.

Suggested Interview Questions

  • What is the biggest reason so many startup companies fail?
  • What led you to leave your marketing senior position with a globally successful brand to work with entrepreneurs and startups?
  • Which have been the best startup successes? Why?
  • Which have been the worst startup failures? Why?
  • How can any startup or entrepreneur create awareness and demand for a new, totally unfamiliar product or service?
  • Are there any rules for entrepreneurs and startups about marketing success? Or is it a game of trial and error, like most startups and VCs strongly believe?
  • Are there any innate biases against startups that you have had to navigate as CEO of Gaia VSM?
  • What are the differences in marketing and sales of traditional businesses versus startup or entrepreneurial ventures?
  • What are the typical marketing budgets for entrepreneurs and startups? Is the concept of “big marketing money being necessary for success” still valid?
  • How did Israel become the “startup nation”? What jumpstarted the growth of the startup community?
  • When choosing a startup to aid, what criteria are you looking for?
  • What are some Israeli startup success stories?
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